The Transformation of Production & Consumption Pattern of Canned Tuna Products with reference to the Transnational Agribusiness Development Public Deposited

http://ir.library.oregonstate.edu/concern/conference_proceedings_or_journals/bk128c12b

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  • Canned tuna is a typical international Agribusiness-based product. The most representative flow of the product is such that the tuna is processed in a firm in the developing country of the tropical area where the canned material, namely tuna and skipjack, is caught and landed. Canned products furnish standardized features in their size, the way of cooking, added flavors and quality so as to be exported either to Europe or North America where they are used as one of the cooking material. In the end of 1990’s, however, a new stream of production and consumption pattern emerged in the Philippines and Thailand. Tunas are cooked by local ways with local flavors before they are canned. The products are sold in ready-to-eat styles and consumed in the produced countries. Moreover and more recently, producers started to open up a new market in China as they tries to cook tuna in Chinese way.Transnational Agribusinesses sometimes develops in such a way that a product, that used to be produced solely for the export, gradually disseminates locally as per-capita-income of the producing country increases. On the other hand, such a transformation of consumption pattern could be recognized as a result of the targeted business strategy of transnational firms: they start exploit the market of the less developed countries after the saturation of the market of developed countries. In this paper, we carefully examine the reason of the transformation of production and consumption pattern of canned tuna products referring to the Agribusiness development.
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  • Yamashita, Haruko. 2004. The Transformation of Production & Consumption Pattern of Canned Tuna Products with reference to the Transnational Agribusiness Development. In: Proceedings of the Twelfth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 20-30, 2004, Tokyo, Japan: What are Responsible Fisheries? Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2004. CD ROM. ISBN 0-9763432-0-7
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