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Value-Adding for Captured Fish Products by Documenting Sustainability Public Deposited

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  • The documentation of sustainability constitutes a significant opportunity for product value-adding in the captured fish sector, and a means of differentiating sustainably caught and landed fish from inferior alternatives. In the industry-owned R&D project WhiteFish the main objective is to create a tool for catch and processing SMEs in the captured fish supply chain that will enable them to document degree of sustainability on single batch / trip level. A number of biologic, environmental, social and economic indicators have been defined, and after initial configuration only a few daily recordings are needed to enable the generation of a “Sustainability Certificate”, highlighting degree of sustainability for the batch / trip in question in all these areas, including a rough estimate of carbon footprint. WhiteFishMaLL is the consumer-oriented follow-up to WhiteFish where, after conducting detailed interviews and getting feedback from focus groups, consumers indicated what sustainability-related information they are most interested in, and how they prefer to get access to it. Based on this, batch-specific QR-codes with link to extended product information (including sustainability information) were developed and deployed in cod and haddock supply chains, enabling environmentally conscious consumers in UK fish&chip shops to scan the code and get access to previously unavailable product information. This presentation will use the outcomes and experiences from these two projects to illustrate that value-adding for captured fish products by documenting sustainability is a very real and present possibility.
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  • Olsen, Petter. 2014. Value-Adding for Captured Fish Products by Documenting Sustainability. In: Towards ecosystem based management of fisheries: what role can economics play?: Proceedings of the Seventeenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 7-11, 2014, Brisbane, Australia. Complied by Ann L. Shriver & Melissa Errend. Corvallis, OR: International Institute of Fisheries.
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  • Fisheries Research & Development Corporation, World Wildlife Fund, MG Kailis Group, AquaFish Innovation Lab, NOAA Fisheries, The European Association of Fisheries Economists, Japan International Fisheries Research Society, United Nations University, NORAD
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  • description.provenance : Approved for entry into archive by Susan Gilmont(susan.gilmont@orst.edu) on 2015-02-25T00:49:55Z (GMT) No. of bitstreams: 1 Olsen 467 IIFET.pdf: 1327933 bytes, checksum: e32ca3e5b65945380ca45e61c32f551d (MD5)
  • description.provenance : Submitted by Melissa Errend (melissa.errend@gmail.com) on 2015-02-20T20:07:50Z No. of bitstreams: 1 Olsen 467 IIFET.pdf: 1327933 bytes, checksum: e32ca3e5b65945380ca45e61c32f551d (MD5)
  • description.provenance : Made available in DSpace on 2015-02-25T00:49:55Z (GMT). No. of bitstreams: 1 Olsen 467 IIFET.pdf: 1327933 bytes, checksum: e32ca3e5b65945380ca45e61c32f551d (MD5) Previous issue date: 2014-07-07

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