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Measuring China's export competitiveness in seafood markets: a strategic management approach

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  • China accounted for over 8 percent of world exports by value in fish and shellfish in 2002. Over the period 1998-2002 it rose from 4th to 2nd largest amongst exporting countries. Yet, there has been surprisingly little analysis of the trading performance and international competitiveness of China in world fish markets. This paper analyses China's export performance over the period 1998-2002 for fish and shellfish and the strategic positioning of its export trade relative to market opportunities. Export performance is measure through a trade shares decomposition analysis of world and China's trade in fish products. Traditional business strategy and portfolio models examining competitiveness rely heavily on measures of market shares and market growth. Trade theory on the other hand has tended to focus either on domestic resource cost, measures of comparative advantage, or bilateral measures of trade penetration. This paper synthesizes approaches derived from international trade theory with those of strategic management, through the concept of an Attractiveness-Position (A-P) Indicator and multivariate analysis. These have been derived from UN trade statistics on export values of fish and marine products in terms of importing country shares of world trade, exporter shares of importing country trade and growth rates in these shares, together with import market size and growth over the period 1998-2002.
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  • Revell, Brian James, Xue Liu, Zetian Fu. 2004. Measuring China's export competitiveness in seafood markets: a strategic management approach. Peer Review: No. In: Proceedings of the Twelfth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 20-30, 2004, Tokyo, Japan: What are Responsible Fisheries? Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2004. CD ROM. ISBN 0-9763432-0-7
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