Recreational marine fishery is crucial for marine economy and the transformation of traditional fishery. In recent years, it runs into development bottleneck and traditional forms need to change. The paper defines the concept of new forms of recreational marine fishery. Based on the “Smiling Curve” theory, the development path of new forms of recreational marine fishery should aim at high value-added service and brand economy. Based on the centralization and dissemination function of internet and its characters of immediacy, interactivity, convenience, it is believed Internet+ new forms of recreational fishery could realize brand economy and improve service system.