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Health and Seafood Consumption Patterns among Women 45-69 years: A Norwegian Seafood Consumption Study 1996

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Abstract
  • Main research question: The aim of the study was to investigate how health perception, eating habits and socioeconomic pattern influence choice of seafood. Materials and methods: A randomly drawn sample of Norwegian women aged 45 to 69 years answered a self-administrated mail questionnaire about eating habits, socioeconomic status, and questions related to health. There were 9407 women answered the questionnaire (response rate 52.5%). Findings: The mean level of seafood consumption was 2.7 times a week. Seafood consumption increased with (i) increasing belief in the idea that food is important for health (ii) using medicine for cardiovascular disease (iii) other healthy eating habits (iv) increasing age, (v) increasing household size, (vi) decreasing family income, and (vii) having residence in coastal areas. The growing consumption of fat fish is greater in central eastern Norway, while lean fish consumption is related to traditional food consumption. Processed fish consumption is related to consumption of other fast food. Conclusions. Seafood consumption is strongly related to consumption of three food groups: healthy food, fast food, and traditional food. The marginal benefit is high for health information and the marketing of seafood as healthy food, which fit into the current food lifestyle of consumption in all three food segments. Marketing implications are outlined.
  • Submitted for publication in “Appetite” 26.04.01
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Citation
  • Trondsen, T. et al. Health and Seafood Consumption Patterns among Women 45-69 years: A Norwegian Seafood Consumption Study 1996. In: Microbehavior and Macroresults:Proceedings of the Tenth Biennial Conference of the International Institute ofFisheries Economics and Trade, July 10-14, 2000, Corvallis, Oregon, USA.Compiled by Richard S. Johnston and Ann L. Shriver. InternationalInstitute of Fisheries Economics and Trade (IIFET), Corvallis, 2001.
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Conference Location
  • Corvallis, Oregon, USA
Proceedings Editors
  • Shriver, Ann L.
  • Johnston, Richard S.
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  • International Institute of Fisheries Economics and TradeU.S. National Marine Fisheries ServiceMG Kailis Group
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