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Kelling159.pdf

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https://ir.library.oregonstate.edu/concern/conference_proceedings_or_journals/k3569628m

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  • The generation of market information is critical in the dynamic and highly differentiated global seafood market. Information has strategic value and market information is therefore vital in creating and delivering value. However, the context of long, globalised supply chains and highly differentiated seafood markets results in value chain members having asymmetric access to, and understanding of, the same information. This reflexive paper, developed from the EU Sustaining Ethical Aquatic Trade (SEAT) project, examines the generation of market information in aquaculture value chains from Bangladesh and Thailand to the EU. The paper first highlights the complexities of understanding seafood supply chains in the EU resulting from data gaps, aggregation, obfuscation and variable granularity. Next, the two main means of market information generation are examined: governance and consumer demand, especially the detail of emergent product attributes sought by changing preferences. The consequent uneven market power built on data deficiencies is self-perpetuating and promulgated by variations in accessibility and affordability. Penultimately, the paper considers how such challenges might be addressed, not least through the opportunities afforded via information and communications technical progress, especially with more accessible and affordable qualitative data such as visual and other sensory databases. The paper concludes that policy changes are readily available that could significantly address some of the existing inequities currently embedded within global seafood value chains to the advantage of both producers and consumers, if not all intermediaries.
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file details Kelling159.pdf 2017-07-29 Public Download