Firms' Margins Using Quality Labels for Seafood Products: Analysis of the Label 'Mejillon de Galicia' Public Deposited

http://ir.library.oregonstate.edu/concern/conference_proceedings_or_journals/kk91fn49f

Suggested Bibliographic Reference: Challenging New Frontiers in the Global Seafood Sector: Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, July 11-15, 2016. Compiled by Stefani J. Evers and Ann L. Shriver. International Institute of Fisheries Economics and Trade (IIFET), Corvallis, 2016.

Proceedings of the Eighteenth Biennial Conference of the International Institute of Fisheries Economics and Trade, held July 11-15, 2016 at Aberdeen Exhibition and Conference Center (AECC), Aberdeen, Scotland, UK.

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  • The aim of this work is to analyse the evolution of profit margins of those firms that have decided to use a PDO label (Mejillón de Galicia in the case of this research) to improve their economic performance and to evaluate the success of this product differentiation strategy. A sample of 20 Spanish firms which main activity is to produce, process, or sale mussels under the protected designation of origin Mejillón de Galicia were identified in the AMADEUS (total) database and annual economic data to measure size and profit margins of those companies was collected for the period 2005-2014.
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  • 0976343290

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