Marine recreational fishery plays an important role in developing marine economy and traditional fishery transformation. Recently the development of Marine recreational fishery has hit a bottleneck, traditional marine recreational fishing industry needs rapid change. Marine recreational fishery new format as an existing form of Marine recreational fishery industry has opened up new areas of research about recreational fishery industry. In this paper define the concept of ocean recreational fishery new format, through the literature review, and the new format of Marine recreational fishery development path should tend to high-value brands and services based on smiling curve. Based on the gathering and dissemination capabilities of the Internet platform and the features such as immediate, interactive and convenient, the new format of Marine recreational fishery with the Internet+could achieve brand economy and improve the service system.