The Quality Perceptions of Rainbow Trout Defined by different Fish Market Sectors Public Deposited

http://ir.library.oregonstate.edu/concern/conference_proceedings_or_journals/r207tq32m

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  • In this study we apply Analytical Hierarchy Process (AHP) to examine the similarities and differences of the quality perceptions of different fish market sectors. In order to make this analyse, a hierarchic model of the total quality of fresh rainbow trout (Oncorhyncus mykiss) fillets was created. The model had seven main criteria and 78 sub-criteria at different levels. Computer-based interviews were carried out with 18 wholesalers, 20 retailers and 17 representatives of catering sector. The interviewees attached weight to each element of the model according to their relative importance. The main criteria were raw material, sensory quality, freshness, safety, nutrition, service and image. Freshness was the most significant component of the quality of fresh rainbow trout fillet. Among the sectors there were noticeable similarity about the significance of freshness to the quality. Concerning the other main criteria there were considerable differences in the quality perceptions. Most components connected with sensory quality, safety and nutrition were seen more important by catering sector than wholesalers or retailers. Wholesalers considered components connected with raw material and service more important than other sectors.
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  • Setälä, J., K. Saarni and A. Honkanen. The Quality Perceptions of Rainbow Trout Defined by different Fish Market Sectors. In: Microbehavior and Macroresults:Proceedings of the Tenth Biennial Conference of the International Institute ofFisheries Economics and Trade, July 10-14, 2000, Corvallis, Oregon, USA.Compiled by Richard S. Johnston and Ann L. Shriver. InternationalInstitute of Fisheries Economics and Trade (IIFET), Corvallis, 2001.
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  • Johnston, Richard S.
  • Shriver, Ann L.
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  • description.provenance : Submitted by Janet Webster (janet.webster@oregonstate.edu) on 2012-09-10T16:51:22Z No. of bitstreams: 1 152.pdf: 157183 bytes, checksum: e0becf73071ce2ab014293e8e219a42a (MD5)
  • description.provenance : Made available in DSpace on 2012-09-10T16:51:22Z (GMT). No. of bitstreams: 1 152.pdf: 157183 bytes, checksum: e0becf73071ce2ab014293e8e219a42a (MD5) Previous issue date: 2001

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