Consumer Concern for Ethical Issues in Fish Farming: A Segmentation Study Public Deposited

http://ir.library.oregonstate.edu/concern/conference_proceedings_or_journals/r207tq370

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  • The main objective of this paper was to study consumer concern for ethical and environmental issues regarding fishing and aquaculture. Cross-sectional data was collected in Valencia, Spain. A total sample of 452 consumers was obtained. This study uses descriptive and multivariate techniques to present data, and to obtain and describe the segments. The analysis resulted in three segments: the unconcerned, the wild fish concerned and the ambivalent. These represented 27%, 35% and 39% of the sample respectively. The segments were profiled with variables age, gender, education, social class, fish consumption, attitudes towards fish, attitudes towards farmed fish, perceived knowledge about fish farming, health involvement and the type of information used when buying fish (product vs. environmental).
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  • Honkanen, Pirjo and Svein Ottar Olsen. 2008. Consumer Concern for Ethical Issues in Fish Farming: A Segmentation Study. 10 pages. In: Proceedings of the Fourteenth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 22-25, 2008, Nha Trang, Vietnam: Achieving a Sustainable Future: Managing Aquaculture, Fishing, Trade and Development. Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2008.
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  • description.provenance : Approved for entry into archive by Philip Vue(vuep@onid.orst.edu) on 2013-03-25T17:13:02Z (GMT) No. of bitstreams: 1 51.pdf: 72270 bytes, checksum: fa1620d6fb022856bdf7c1741fc0b44d (MD5)
  • description.provenance : Submitted by Amy Zhang (zhanga@onid.orst.edu) on 2013-02-21T16:05:44Z No. of bitstreams: 1 51.pdf: 72270 bytes, checksum: fa1620d6fb022856bdf7c1741fc0b44d (MD5)
  • description.provenance : Made available in DSpace on 2013-03-25T17:13:02Z (GMT). No. of bitstreams: 1 51.pdf: 72270 bytes, checksum: fa1620d6fb022856bdf7c1741fc0b44d (MD5) Previous issue date: 2008

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