A hot topic for purse seine tuna fisheries in the Eastern and Western Central Pacific regions is the management of incidentally caught tuna species that are overfished or undergoing overfishing. In the Eastern Tropical Pacific managing the mortality of small bigeye and yellowfin tunas caught in the pursuit of skipjack tuna is a priority for stakeholders in the purse seine sector. This paper explores incentive based solutions for addressing these fishing mortality issues as alternatives to seasonal closures. A business case that utilizes outputs from a producer surplus type cost benefit analysis is under development. The most effective ways to scale up monitoring for quota based regimes is explored in this developing business plan. The analytical framework, key data and assumptions will be discussed under different pathways to reform that include a number of second best solutions.