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Evaluation of frozen fish marketing in southwestern Nigeria

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  • The study examined the marketing of frozen fish in southwestern Nigeria. It determined the profitability of fish marketing and investigates the market structure for fish in the study area. A multistage sampling technique was used to select 150 frozen fish marketers in the study area. Gross margin analysis and Gini-coefficient were used to analyze the data collected. The study revealed that a frozen fish marketer earned an average of ₦ 25,950.70 per month as gross margin which indicates that fish marketing is a profitable venture in the study area. The study also reveals that the Gini-coefficient for fish marketers in the study area to be 0.3336 which indicates moderately inequality in income distribution among the respondents.
  • Keywords: Gross-margin, Gini-coefficient, Frozen fish, Fisheries Economics, Fish Processing, Marketing, And Consumption, Market Structure
  • Keywords: Gross-margin, Gini-coefficient, Frozen fish, Fisheries Economics, Fish Processing, Marketing, And Consumption, Market Structure
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  • Fagbenro, Oyedapo Adewale, J. A. Afolabi. 2004. Evaluation of frozen fish marketing in southwestern Nigeria. Peer Review: No. In: Proceedings of the Twelfth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 20-30, 2004, Tokyo, Japan: What are Responsible Fisheries? Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2004. CD ROM. ISBN 0-9763432-0-7
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