Is Domestic Fish Superior? An Experiment of the Effects of Varied Question Wording on Consumer Survey Results Public Deposited

http://ir.library.oregonstate.edu/concern/conference_proceedings_or_journals/rj430568c

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  • A general way to collect quantitative data on consumer's opinions is to conduct a survey. One basic qualification in a survey research is that the contents of the questions should have the same meaning to all the respondents. However, respondents different interpretations of the same meaning to all the respondents. However, respondents different interpretations of the same questions influence survey answers and many context effects have been identified in surveys in recent decades. The paper describes a double split sample test on different types of statements concerning fish product attributes. Three attributes were examined in the domestic-foreign dimension in this experimental testing of questionnaire variants. The aim of the split sample test was to assess the effects of changing statement types on the responses. Responses to every attribute in a statement were measured so that one domestic or foreign attribute was either superior or inferior to another domestic or foreign attribute. Thus the comparison was composed of four different statement profiles of each attribute. The attributes were: taste, health value and price. The randomized sample data were collected with a telephone survey of 1,519 persons. The sample was divided independently into four equal segments, so that every statement type was evaluated by at least 368 persons. The theoretical and practical implications of these findings are summarized in the paper.
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  • Ahvonen, Anssi, Asmo Honkanen, Petri Godenhjelm. 2004. Is Domestic Fish Superior? An Experiment of the Effects of Varied Question Wording on Consumer Survey Results. Peer Review: No. In: Proceedings of the Twelfth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 20-30, 2004, Tokyo, Japan: What are Responsible Fisheries? Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2004. CD ROM. ISBN 0-9763432-0-7
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  • description.provenance : Submitted by Katy Davis (kdscannerosu@gmail.com) on 2015-08-14T21:15:11Z No. of bitstreams: 1 158.pdf: 333818 bytes, checksum: d4cdb2c457db7513c5c064c702bca184 (MD5)
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  • description.provenance : Approved for entry into archive by Katy Davis(kdscannerosu@gmail.com) on 2015-08-14T21:19:52Z (GMT) No. of bitstreams: 1 158.pdf: 333818 bytes, checksum: d4cdb2c457db7513c5c064c702bca184 (MD5)

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