Motivation to consume fish (seafood) in Vietnam Public Deposited

http://ir.library.oregonstate.edu/concern/conference_proceedings_or_journals/vq27zp36t

Descriptions

Attribute NameValues
Creator
Abstract or Summary
  • This study extends Theory of Planned Behavior (TPB) to investigate the motivation to consume fish in a representative survey of Vietnamese individuals. The emperical study is based on using the structural equation approach to test construct valitidy of measures and the emperical fit of theoretical model. The results show that the TPB is signficantly applicable to the Vietnam situation. The 23% of the variation of eating fish frequency is signficantly explained by motivation and perceived behavioral control. The motivation to consume fish as measured by intention is signficantly determined by subjective norms and attitude toward fish as meal; the two constructs explained for 35% of the motivation variation. At the specific level, the study found that negative affect, perceived quality and price are significant indicators that explains for 60% of the variation of the attitude construct; perceived price, time using to cook and prepare fish as meal and availability of fresh fish are important factors explaining for 63% of the variation of the perceived control over fish consumption. As one of the first attempts, the study provide some managerial suggestions for seafood sector to expand the domestic markets and also raise some recomendations for future research.
Resource Type
Date Available
Date Issued
Citation
  • Nguyen, Tien Thong and Svein Ottar Olsen. 2008. Motivation to consume fish (seafood) in Vietnam. 5 pages. In: Proceedings of the Fourteenth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 22-25, 2008, Nha Trang, Vietnam: Achieving a Sustainable Future: Managing Aquaculture, Fishing, Trade and Development. Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2008.
Conference Name
Keyword
Subject
Rights Statement
Funding Statement (additional comments about funding)
Publisher
Peer Reviewed
Language
Replaces
Additional Information
  • description.provenance : Approved for entry into archive by Philip Vue(vuep@onid.orst.edu) on 2013-03-25T18:27:17Z (GMT) No. of bitstreams: 1 279.pdf: 84473 bytes, checksum: 9f265251c130838d2f79581e6fa1ba98 (MD5)
  • description.provenance : Made available in DSpace on 2013-03-25T18:27:17Z (GMT). No. of bitstreams: 1 279.pdf: 84473 bytes, checksum: 9f265251c130838d2f79581e6fa1ba98 (MD5) Previous issue date: 2008
  • description.provenance : Submitted by Amy Zhang (zhanga@onid.orst.edu) on 2013-02-21T17:26:04Z No. of bitstreams: 1 279.pdf: 84473 bytes, checksum: 9f265251c130838d2f79581e6fa1ba98 (MD5)

Relationships

Parents:

This work has no parents.

Last modified

Downloadable Content

Download PDF

Items