Farmed fish in European seafood consumption: perception versus numbers Public Deposited

http://ir.library.oregonstate.edu/concern/conference_proceedings_or_journals/w66344499

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  • Although European fish consumption is increasingly dependant on aquaculture products given the decrease of worldwide fisheries landings, the image of farmed fish is more and more controversial. This paper aims at assessing the importance of farmed fish in the European seafood consumption, as well in terms of image and perception as in terms of market share and consumer profile. Different tools have been used in this study in order to combine quantitative and qualitative surveys. First, the share of farmed fish in the net supply of fish has been assessed, not only on the basis of statistical data but also on the basis of expert opinion, since foreign trade data do not mention the farmed or wild origin of fish. Second, a review of image studies about farmed fish has been scanned in order to make comparisons between species and between countries. Third, in the case of the French market, the consumer profile for farmed fish has been characterized on the basis of consumer panels, and a regular survey of consumer attitude toward farmed fish according to the media events has been conducted during four years. The main conclusions of the study are the following. First, despite very different seafood consumption structures and despite an heterogeneous image, the per capita consumption of farmed fish is quite similar in different European countries. In particular, France is the biggest European market for farmed fish although it is one of the countries where its image is the worst. Second, the consumer profile for farmed fish is not homogeneous and depends on the species, according to the case study in France. Third, farmed fish is very sensitive to food scares, but the analysis of the market impact due to the wild versus farmed salmon media crisis in France in January 2004 has shown that consumer reaction is very different according to the processing level and to the distribution channel.
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  • Paquotte, Philippe. 2006. Farmed fish in European seafood consumption: perception versus numbers. In: Proceedings of the Thirteenth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 11-14, 2006, Portsmouth, UK: Rebuilding Fisheries in an Uncertain Environment. Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2006. CD ROM. ISBN 0-9763432-3-1
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