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Consumer Attitudes and Consumption Choices in the California Salmon Market Public Deposited

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  • After decades of decline, real salmon prices paid to California fishermen have rebounded in the past few years. This recent price recovery is probably due in part to reduced availability of fresh salmon in local markets, but anecdotal evidence suggests increased product differentiation by consumers is also an important part of the story. In this paper, we report on a survey undertaken to assess California salmon consumer attitudes and consumption patterns. Among other product attributes, the survey focuses on issues related to food sourcing: whether the fish is local, domestic, or international; whether the fish is from a certified (organic or sustainable) fishery; and general concerns over food safety and environmental impact.
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  • Wallmo, Kristy. 2008. Consumer Attitudes and Consumption Choices in the California Salmon Market. In: Proceedings of the Fourteenth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 22-25, 2008, Nha Trang, Vietnam: Achieving a Sustainable Future: Managing Aquaculture, Fishing, Trade and Development. Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2008.
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  • US National Oceanic and Atmospheric Administration (NOAA) Fisheries Division, The Department of Fisheries and Oceans, Canada; Aquaculture CRSP and AquaFish CRSP; Minh Phu Seafood Corporation; Vietnam Datacommunication Company (VDC); Camau Frozen Seafood Processing Import Export Corporation (Camimex); Long Sinh Limited Company; Mai Linh Group and Nam Viet Corporation.
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