Survey data of food consumption were analyzed utilizing stepwise logistic regression to investigate factors
affecting consumer choice of shrimp as the most frequently consumed non-fish seafood in Taiwan. Demographic factors,
consumer attention to food attributes, and consumer preferences for fish were considered in modeling. Results showed more
people preferring shrimp than actually choosing shrimp. Those choosing shrimp as the most often consumed seafood tended
to have higher personal income, lived in southern Taiwan, and/or chose shrimp as their favorite seafood, while those who
chose shrimp less often were married and/or lived in Middle Taiwan. Those who chose shrimp as the favorite consumed
seafood tended to be married, white collar workers, liked to eat fish, had higher personal income, lived in middle Taiwan,
and/or chose shrimp as the most often consumed, while those who disfavored shrimp tended to be believers in the religions of
Yi-Guan-Daoism or of Daoism.
Houston, J.E. & H-S Li. Factors Affecting Consumer Preferences for Shrimp in Taiwan. In: Microbehavior and Macroresults:Proceedings of the Tenth Biennial Conference of the International Institute ofFisheries Economics and Trade, July 10-14, 2000, Corvallis, Oregon, USA.Compiled by Richard S. Johnston and Ann L. Shriver. InternationalInstitute of Fisheries Economics and Trade (IIFET), Corvallis, 2001.