|Abstract or Summary
- The quest from tourists and visitors for authentic places with a real identity can lead to an opportunity to maintain some fishing activities at the seaside. In this context, fishing activities not only provide commodity goods but also have other functions (environmental, social, and territorial, among others). In this respect, the concept of the multifunctionality of fishing activities is emerging. We focus on the provision of amenities from the fishing sector, such as the presence of fishing boats or the direct sale of seafood, for which there is a demand that partly conditions an individual’s choice of places to visit on the coast. Thus, we use a discrete choice experiment to understand and quantify the choices that people are likely to make among fictitious sites, described by specific attributes (with different levels). Through the analysis of individual choices, we look at the individual trade-offs between attributes of interest (fishing boats, and the direct sale of seafood) and the classic attributes of coastal sites (e.g. beaches, coastal walks, marinas, architectural heritage). The empirical application was conducted on a sample of more than 2,000 people surveyed in coastal areas bordering the English Channel and the North Sea in France, Belgium and the United Kingdom. We used a random parameter logit model to analyze the repeated individual choices and estimate willingness to pay for these amenities which are produced jointly by commercial fishing. We show that these amenities are valued by visitors, alongside some typical coastal attributes, such as recreational and heritage ones.