Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble Public Deposited

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This article is published and copyrighted by University of Chicago Press. This copy of the article is currently under embargo and is due to be released Nov. 4, 2013.

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  • Barnhart, M., & Peññaloza, L. (2013). Who are you calling old? negotiating old age identity in the elderly consumption ensemble. Journal of Consumer Research, 39(6), 1133-1153. doi: 10.1086/668536
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