Entrepreneurs’ start-up versus persistence decisions: A critical evaluation of expectancy and value Public Deposited

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  • Research suggests that entrepreneurs tend to seek to maximize utility when considering whether to pursue a new venture opportunity. However, when choosing whether to persist with their current venture or not, utility maximization may not be of primary importance. Using a conjoint experiment, we examine the difference between policies in start-up decisions versus persistence decisions. The analysis of the decisions of 135 entrepreneurs indicates that the manner in which entrepreneurs use expectancy and value in persistence decision policies is significantly different than the way that they use expectancy and value in general opportunity pursuit decision policies. The results offer novel insights into the entrepreneurial decision-making process.
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  • Holland, D. V., & Garrett, R. (2013). Entrepreneurs’ start-up versus persistence decisions: A critical evaluation of expectancy and value. International Small Business Journal. doi:10.1177/0266242613480375
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  • description.provenance : Approved for entry into archive by Deanne Bruner(deanne.bruner@oregonstate.edu) on 2013-05-20T20:19:09Z (GMT) No. of bitstreams: 1 GarrettRobertBusinessEntrepreneursStart-UpVersus.pdf: 377594 bytes, checksum: 305b2a3f1541925deac7c06fa63a5945 (MD5)
  • description.provenance : Submitted by Deanne Bruner (deanne.bruner@oregonstate.edu) on 2013-05-20T20:17:58Z No. of bitstreams: 1 GarrettRobertBusinessEntrepreneursStart-UpVersus.pdf: 377594 bytes, checksum: 305b2a3f1541925deac7c06fa63a5945 (MD5)
  • description.provenance : Made available in DSpace on 2013-05-20T20:19:09Z (GMT). No. of bitstreams: 1 GarrettRobertBusinessEntrepreneursStart-UpVersus.pdf: 377594 bytes, checksum: 305b2a3f1541925deac7c06fa63a5945 (MD5) Previous issue date: 2013-04-16

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