Other Scholarly Content

 

The Effect of Behavioral Tracking Practices on Consumers’ Shopping Evaluations and Repurchase Intention toward Trusted Online Retailers Public Deposited

Downloadable Content

Download PDF
https://ir.library.oregonstate.edu/concern/defaults/bv73c095n

This is an author's peer-reviewed final manuscript, as accepted by the publisher. The published article is copyrighted by Elsevier and can be found at:  http://www.journals.elsevier.com/computers-in-human-behavior/.

Descriptions

Attribute NameValues
Creator
Abstract
  • The study applies the Stimulus–Organism–Response (SOR) model and Social Contract Theory to investigate the effect of behavioral practices scenarios (stimulus) on consumers’ evaluations of their online shopping experiences (internal organism) and repurchase intention toward online retailers (external response). The findings suggest there is a disconnect between online shoppers and their trusted online retailers regarding the information collected from online shoppers since, currently, sharing of information collected from customers within affiliates or even with third-party companies such as networking advertising associations for secondary uses (e.g. targeted advertising) is a fairly common practice in the marketing field. Left unresolved, this disconnect may undermine consumers’ repurchase intention toward the retailers and potentially injure the social contract between retailers and their customers. These findings are significant for the online retailing industry, consumers and public policy makers.
Resource Type
DOI
Date Available
Date Issued
Citation
  • Jai, T., Burns, L., & King, N. (2013). The effect of behavioral tracking practices on consumers' shopping evaluations and repurchase intention toward trusted online retailers. Computers in Human Behavior, 29(3), 901-909. doi:10.1016/j.chb.2012.12.021
Series
Rights Statement
Publisher
Peer Reviewed
Language
Replaces
Additional Information
  • description.provenance : Approved for entry into archive by Deanne Bruner(deanne.bruner@oregonstate.edu) on 2013-07-15T23:33:59Z (GMT) No. of bitstreams: 1 BurnsLeslieBusinesseffectBehavioralTracking.pdf: 453309 bytes, checksum: 0da9170e8768af2de530263fdc2a597c (MD5)
  • description.provenance : Made available in DSpace on 2013-07-15T23:33:59Z (GMT). No. of bitstreams: 1 BurnsLeslieBusinesseffectBehavioralTracking.pdf: 453309 bytes, checksum: 0da9170e8768af2de530263fdc2a597c (MD5) Previous issue date: 2013-05
  • description.provenance : Submitted by Deanne Bruner (deanne.bruner@oregonstate.edu) on 2013-07-15T18:54:10Z No. of bitstreams: 1 BurnsLeslieBusinesseffectBehavioralTracking.pdf: 453309 bytes, checksum: 0da9170e8768af2de530263fdc2a597c (MD5)

Relationships

Parents:

This work has no parents.

Items