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Making Science Accessible Public Deposited

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  • My work in the Harper Nanotoxicology Lab focuses on science communication. The Harper Lab conducts research to address data gaps regarding the toxicity of micro and nanoplastic in the environment, specifically in aquatic habitats. It is important for the public to understand what the lab does, and how they can be involved in its efforts to decrease plastic pollution. My work consists of tasks like website development, research translation, and the creation of marketing materials like logos and infographics. The targeted audience is eco-conscious individuals interested in sustainable practices. My approach is to take dense and complex research regarding micro and nanoplastics pollution, and convey the importance of the data in reality using accessible language and engaging designs. The value of accessible language in this field is crucial so people without a background in science are still able to comprehend the information presented to them, and they can make informed decisions about their personal plastic consumption. The design aspect incorporates elements like fonts, colors, white space, symbols, pictures, and text to present information that will be useful to the viewer. Finding a balance to the amount of design elements is key because an excess could detract from the information being presented, but an inadequate amount may not grab a viewer’s attention. If useful information is not presented properly, it is just as worthless as useless information. The coherence, appearance, and appropriateness of content and design are major components of science communication, and consequently making science accessible.
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  • 5 minutes

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