GDR Cinema as Commodity: Marketing DEFA Films since Unification Public Deposited

http://ir.library.oregonstate.edu/concern/defaults/xp68kh088

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  • For more than a decade, feature films produced by the GDR film company DEFA have been popular items in Germany. I analyze these films as commodities, arguing that this success by DEFA cinema needs to be read in conjunction with clever marketing strategies employed by the nonprofit foundation DEFA-Stiftung and the commercial home video distributor Icestorm Entertainment. Tracing some of these strategies, I show how DEFA feature films have become identifying markers that attest to a new eastern German regionalism and the reconsideration of the GDR past as part of Germany’s cultural history.
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  • Heiduschke, Sebastian. "GDR Cinema as Commodity: Marketing DEFA Films since Unification." German Studies Review 36.1 (2013): 61-78.
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  • description.provenance : Rejected by Sue Kunda(sue.kunda@oregonstate.edu), reason: Sebastian, Do you happen to have your final manuscript (post peer review) that you sent to the publisher. We can't use the publisher's version in ScholarsArchive@OSU. Best, Sue Sue Kunda Digital Scholarship Librarian 541-737-7262 sue.kunda@oregonstate.edu on 2013-08-16T23:28:29Z (GMT)
  • description.provenance : Submitted by Sebastian Heiduschke (sebastian.heiduschke@oregonstate.edu) on 2013-03-01T18:19:21Z No. of bitstreams: 1 05_GSR36.1Heiduschke.pdf: 299462 bytes, checksum: d322e54b0586624904bed224f301b1e9 (MD5)
  • description.provenance : Submitted by Sebastian Heiduschke (sebastian.heiduschke@oregonstate.edu) on 2014-02-12T16:58:50Z No. of bitstreams: 1 Heiduschke GDR Cinema as Commodity Open Access Scholars Archive OSU.doc: 148480 bytes, checksum: 58fc4b0c884bd5b3f05acbb9e7d581c5 (MD5)
  • description.provenance : Made available in DSpace on 2014-02-15T01:16:47Z (GMT). No. of bitstreams: 1 Heiduschke GDR Cinema as Commodity Open Access Scholars Archive OSU.doc: 148480 bytes, checksum: 58fc4b0c884bd5b3f05acbb9e7d581c5 (MD5) Previous issue date: 2013-02
  • description.provenance : Approved for entry into archive by Deanne Bruner(deanne.bruner@oregonstate.edu) on 2014-02-15T01:16:47Z (GMT) No. of bitstreams: 1 Heiduschke GDR Cinema as Commodity Open Access Scholars Archive OSU.doc: 148480 bytes, checksum: 58fc4b0c884bd5b3f05acbb9e7d581c5 (MD5)

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