GDR Cinema as Commodity: Marketing DEFA Films since Unification

Citeable URL: https://ir.library.oregonstate.edu/concern/articles/xp68kh088

Descriptions

Attribute Name	Values
Creator	Heiduschke, Sebastian
Abstract	For more than a decade, feature films produced by the GDR film company DEFA have been popular items in Germany. I analyze these films as commodities, arguing that this success by DEFA cinema needs to be read in conjunction with clever marketing strategies employed by the nonprofit foundation DEFA-Stiftung and the commercial home video distributor Icestorm Entertainment. Tracing some of these strategies, I show how DEFA feature films have become identifying markers that attest to a new eastern German regionalism and the reconsideration of the GDR past as part of Germany’s cultural history. This is the publisher’s final pdf. The published article is copyrighted by the Johns Hopkins University Press and can be found at: http://www.press.jhu.edu/journals/german_studies_review/. Keywords: Cinema, Popular culture, DEFA, Nostalgia, East Germany, Marketing Keywords: Cinema, Popular culture, DEFA, Nostalgia, East Germany, Marketing
Resource Type	Article
Date Available	2014-02-15T01:16:47+00:00
Date Issued	2013-02
Citation	Heiduschke, Sebastian. "GDR Cinema as Commodity: Marketing DEFA Films since Unification." German Studies Review 36.1 (2013): 61-78.
Journal Title	German Studies Review
Journal Volume	36
Journal Issue/Number	1
Academic Affiliation	Foreign Languages and Literatures
Rights Statement	Copyright Not Evaluated
Publisher	The Johns Hopkins University Press
Peer Reviewed	Yes
Language	English [eng]
Replaces	http://hdl.handle.net/1957/45820