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Voter Displeasure: The Role of Dislike For the Opposition In the 2016 U.S. Presidential Election

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  • One of the surprising things about the 2016 presidential election was how much each presidential candidate was disliked. In this historic election, questions about whether voters made their decisions by supporting their candidate or voting against another have arisen. Studies have been done in the past that examine which traits of candidates motivate voter decisions, however, the highly vitriolic and emotional nature of the past year’s election merits a special examination that takes different factors into account than previous studies. More specifically, a study must be done that examines not only voters’ tastes, but also their distastes. I explore this question using a survey implemented on Amazon’s Mechanical Turk. I hypothesize that the voters in the 2016 presidential election will make their voting decisions primarily based on feelings of dislike for the candidate(s) they did not vote for, that party loyalty will have little to no effect on the likelihood of voters make ballot choices based on dislike, and that the lack of partisanship will enable voters to prioritize policy positions and candidate traits when considering their candidates. I discuss the importance of my findings in the conclusion.
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  • Undergraduate Research Apprenticeship Program (School of Public Policy)
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