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Scholars Archive Admin
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2017-10-27
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File Format: pdf (Portable Document Format)
File Title: Rivalries and Sponsor Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages
Page Count: 31
Original Checksum: 4988e19f52e80a954686b36bfd75731f
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User Scholars Archive Admin has attached BeeColleenBusinessRivalriesSponsorAffiliation.pdf to Rivalries and Sponsor Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages October 27th, 2017 16:14