Graduate Project
 

Investigating Factors that Influence an Ecological Attitude- Behavior Gap among Oregonians

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https://ir.library.oregonstate.edu/concern/graduate_projects/1z40kv527

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  • This study examines the determinants of food consumption behaviors, such as purchasing less meat products, paying attention to how and where food is produced, and reducing food waste within the household. Food consumption is particularly important given that it can often comprise between 10% to 30% of the total household GHG emissions. To better understand what situational and social-cognitive factors affect Oregon household ecological food consumption behaviors beyond belief that climate change will cause dramatic and long-term changes in the United States, a cross-sectional OLS regression analysis was employed within a modified reasoned action approach framework. The four main factors of interest that were hypothesized to impact ecological food consumption behavior were behavioral beliefs, means, access, and information. Results from the regression show that behavioral beliefs are a statistically significant factor that positively influences the engagement in ecological behavior. In addition, work status, political ideology, revised-NEP, and gender also displayed a relationship with food consumption behavior.
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