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The measurement of scenic preferences: a case study in Alaska Public Deposited

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  • The semantic differential technique was used to quantify four interest groups' perceptions of twenty-six Alaskan scenes. The scenes represented both panoramic views and views of Mount McKinley from different sites in southcentral Alaska. The perceptions were measured on six semantic scales ("ugly-beautiful", "dislike-like", "unpleasantpleasant", "unstimulating-stimulating", "level-mountainous", and 'monotonous-varied"), and the responses enabled analysis of both scenes and sites in terms of preferences. Results show that views of Mount McKinley were without exception the more preferred. Statistical analysis utilizing Kendall's coefficient of concordance (W) indicated significant agreement between the interest groups in both the site rankings and rankings of views of Mount McKinley.
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