Graduate Thesis Or Dissertation
 

Evaluating the effectiveness of interaction strategies between product developer and supply chain using activity based modeling in environmental benign product design

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  • With growing concerns on environment impact of industrial product development, the product developers are seeking better solutions to achieve desired environmental benign requirements by the regulators and customers besides economic growth. During the last decade, some of the most successful product development companies (such as HP) have established their own Design for Environment (DfE) programs. The DfE programs are playing a more and more important role in enforcing environmental concerns in product development process. However, there are numerous industrial examples to show that the quality of environment design often times depends on if a DfE program can work effectively with other existing units, in particular, supply chain management through a certain interaction strategy. The existing literatures provide limited discussions on the interactions in general. It is not clear how to define and represent an interaction strategy, and how to quantifiably measure its impact on Environmental Impact (E), Quality (Q), and Cost (C), of developing a product. In my thesis, I focus on 1) formulating and representing several typical interaction strategies based on the classification of information exchange by its content and extent, and 2) quantitatively evaluate their effectives using an Activity Based Modeling approach. Information exchange has been identified as a major factor to affect the effectiveness of interactions between the DfE program and supply chain. The content and extent of information exchange is used to define an interaction strategy space. In this space, existing interaction strategies are represented. The major design activities and information are identified and defined by different groups, including: Marketing, Design, Manufacturing, Supply Chain Management and Stewardship Group. To evaluate the different interaction strategies, the quality consideration are added into Bras' Activity-Based Model and expand it to the Three View Activity Based Model which simulates the process and activities occur in the product development and supply chain. Quality is treated as a driver as environment and cost for the activities, which enables quantitative performance assessment of the product development activities. The activities act the carrier of the information in our three view model. Through the activity roadmap, E.Q.C. performance could be traced and the evaluation for every interaction strategies could be accomplished. The thesis, I also provide a case study, to allow the reader to see how the model and evaluation method are applied into the application and what the result is. The resufts from this work provide necessary knowledge for DfE group and supply chain to examine and identify holes in their current interaction strategy that may have negative impact on environmental design. On the other hand, they allow management to screen and select a suitable interaction strategy for a particular DfE program with its supply chain. The thesis directly contributes to the betterment of environmental design.
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