Graduate Thesis Or Dissertation
 

How personality affects creativity in concept ideation

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https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/0k225g85q

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  • This thesis uses the manuscript option, and consists of a previously-published paper and a paper that has been accepted for publication. Manuscript One details an independent confirmatory study to Choo et al. (2014), which demonstrated that correlations exist between personality type and the outcome of concept ideation methods. This is confirmed by conducting a similar experiment with a larger sample size. Four concept ideation techniques were selected from those used in the previous research: individual and group brainstorming, and individual and group mind mapping. 90 junior level engineering design students completed a Meyers-Briggs Type Indicator (MBTI) sorter and concept ideation activities using each of the four ideation methods. The creativity of the output was measured with metrics for the quality, quantity, and variety of ideas produced. The resulting dataset was statistically analyzed to find how individual output from these activities correlated with MBTI results to investigate how personality type correlates with the creativity of output from concept ideation methods. Manuscript Two begins investigating the concept of team personality (the average personality of the team along each MBTI spectrum) and the effect it has on ideation creativity. We find evidence suggesting that a team whose average personality falls near the extremes of the Thinking-Feeling spectrum will produce more creative results, a team that is neutral along the Introversion-Extraversion spectrum can choose their method based on which creativity metric they wish to maximize, and a team with high personality variance can select a method create either more variety or higher quantity of ideas.
  • Keywords: concept ideation, concept generation, personality, creativity, MBTI
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  • description.provenance : Approved for entry into archive by Margaret Mellinger(margaret.mellinger@oregonstate.edu) on 2017-10-17T00:01:36Z (GMT) No. of bitstreams: 2license_rdf: 1370 bytes, checksum: cd1af5ab51bcc7a5280cf305303530e9 (MD5)BerthelsdorfFriederichA2017.pdf: 1168433 bytes, checksum: 0d06d60d43e051330a532aba7ea065c6 (MD5)
  • description.provenance : Submitted by Friederich Berthelsdorf (berthelf@oregonstate.edu) on 2017-09-14T21:42:28ZNo. of bitstreams: 2license_rdf: 1370 bytes, checksum: cd1af5ab51bcc7a5280cf305303530e9 (MD5)BerthelsdorfFriederichA2017.pdf: 1168433 bytes, checksum: 0d06d60d43e051330a532aba7ea065c6 (MD5)
  • This thesis is presented in accordance with the Manuscript Document Format option. Two manuscripts are provided. The first was published in the 2016 International Conference on Design Creativity. The second paper was accepted for publication in the ASME 2017 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference Proceedings.
  • description.provenance : Approved for entry into archive by Julie Kurtz(julie.kurtz@oregonstate.edu) on 2017-10-16T20:25:27Z (GMT) No. of bitstreams: 2license_rdf: 1370 bytes, checksum: cd1af5ab51bcc7a5280cf305303530e9 (MD5)BerthelsdorfFriederichA2017.pdf: 1168433 bytes, checksum: 0d06d60d43e051330a532aba7ea065c6 (MD5)
  • description.provenance : Made available in DSpace on 2017-10-17T00:01:36Z (GMT). No. of bitstreams: 2license_rdf: 1370 bytes, checksum: cd1af5ab51bcc7a5280cf305303530e9 (MD5)BerthelsdorfFriederichA2017.pdf: 1168433 bytes, checksum: 0d06d60d43e051330a532aba7ea065c6 (MD5) Previous issue date: 2017-07-07

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