The social sciences have the capacity to contribute to natural resource management through investigations of human dynamics associated with the environment. Sense of place (SOP), the formed relationships between an individual and the environment, has been considered a fundamental aspect of human well-being and can contribute to more holistic understanding of people’s preferences and behaviors regarding natural resource management. In order to better understand SOP associated with the Quinault Indian Reservation (QIR) we measured the strength of this concept across different stakeholder groups. In agreement with previous literature, we found that SOP varies between groups based on amount of visitation to the reservation and participation in resource harvest. Additionally, using a discrete choice experiment we elicited preferences and willingness-to-pay estimates for stream restoration on the QIR. We showed that when making tradeoffs between restoration alternatives, SOP was a stronger factor in decision making than the actual physical environmental outcomes of restoration. We also identified some social benefits from restoration. These results contribute to SOP theory by applying a quantitative assessment to tribal groups and assessing SOP influence on restoration preferences. In its entirety, the research could influence Quinault management’s decision making as we highlighted some important human factors associated with the reservation environment.