Graduate Thesis Or Dissertation

 

Uncovering Women's Magazines: Editors' Perspectives on the Relationship between Editorial and Advertising Content in Women's Fashion/Beauty Magazines Public Deposited

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https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/1r66j5322

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  • This research examines women's magazine editors' perspectives of the relationship between editorial and advertising content in women's magazines. It specifically investigates how this relationship affects both general editorial content and more specifically, social topic stories. Mainstream women's beauty/fashion magazine editors—including editors-in-chief—were queried as to the nature of these relationships. Interviews with twelve editors were conducted. Ten were conducted in person in the editors' New York City offices and two were conducted by email. Six categories, four of which were supported by sub-categories, emerged from the editors' responses: 1) Women's Magazine Readers, 2) Women's Magazines as Cultural and Industry Barometers, 3) Editors' Belief Systems, 4) The Blurring of Talent and Style between Advertising and Editorial, 5) Increased Requests/Demands of Advertisers and 6) Social Topic Stories. The results show that, according to the editors, the relationship between advertising and editorial content is complex. The multi-layered relationship has the potential to influence editorial content. The discussion interprets the relationship between advertising and editorial through major conclusions that emerged from the various intersections of the six themes: 1) issues relating to the reader, 2) the increase in blurring, 3) social topic stories, and 4) editorial integrity. Two implicationswomen's magazines as cultural and industry barometers and women doing genderthat emerged from the data also are discussed. The study concludes that the separation between advertising and editorial is unclear and needs further distinction in order to serve women's magazine readers' best interests. Suggestions for change within industry guidelines are made. Further media research through a political economy approach is recommended.
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