An analysis of the relationship between corporate sponsorship and intramural event participation Public Deposited

http://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/1v53k220h

Descriptions

Attribute NameValues
Creator
Abstract or Summary
  • More Americans are participating in sport every year and several organizations have made it their mission to provide the opportunity for organized sport participation. College and University intramural departments are one of those organizations. They provide participation opportunities on nearly every college campus. The review of literature identifies the sociological and psychological rationale for involvement in sport and reflects the manner in which the participation environment is changing and thus creating the need for research pertaining to this field. The present study is an initial investigation designed to compare the levels of participation for intramural events administered with and without the aid of corporate sponsors. It was necessary for the investigator to employ two surveys in order to collect data for the study. Personnel from the Oregon State Survey Center were consulted regarding the development of the survey instruments. The research procedures performed were a mail-out survey to all colleges and universities listed in the 1989 Recreational Sports Directory, published by the National Intramural Recreation Sports Association (NIRSA), with enrollment over 10,000. A second survey was administered to 1989 Oregon State University intramural softball participants. The subjects of the OSU participants survey were selected from softball leagues offered by the OSU Intramural Department and included; Fraternity A & B, Independent A & B, Resident Hall A & B, Womens A & B, Graduate/Faculty/Staff, and Co-Recreational. The study investigated: 1) the relationship between corporate sponsorship and intramural event participation, 2) the contributions made by sponsors to the intramural departments, 3) the contributions which most enticed the OSU participants to participate in intramural events, and 4) the OSU softball participant's motives for participating. Investigation of the data indicated .a positive relationship between intramural participation and the involvement of corporate sponsors. There was an average of 20% increase in participation in the events that added corporate sponsorship. The data from the OSU intramural softball participants survey revealed that OSU softball players participate more for the opportunity to socialize then for competitive release or for health and fitness reasons. It also revealed that the OSU participants are more enticed to participate by the opportunity for advanced competition then by any of the other contributions made by sponsors. The results of this study indicate that corporate sponsorship may have a positive relationship with intramural participation levels. This may be due to the sponsors' offering intramural participants appropriate enticements and by assisting the intramural department with materials required in administering the event.
Resource Type
Date Available
Date Copyright
Date Issued
Degree Level
Degree Name
Degree Grantor
Commencement Year
Advisor
Non-Academic Affiliation
Subject
Rights Statement
Peer Reviewed
Language
Digitization Specifications
  • File scanned at 300 ppi (Monochrome) using Capture Perfect 3.0.82 on a Canon DR-9080C in PDF format. CVista PdfCompressor 4.0 was used for pdf compression and textual OCR.
Replaces
Additional Information
  • description.provenance : Made available in DSpace on 2013-06-04T19:17:48Z (GMT). No. of bitstreams: 1 ToberyJamesR1990.pdf: 344997 bytes, checksum: 6509ab71ab3dfca658b9301c87abd9b7 (MD5) Previous issue date: 1990-01-22
  • description.provenance : Approved for entry into archive by Patricia Black(patricia.black@oregonstate.edu) on 2013-06-04T19:17:48Z (GMT) No. of bitstreams: 1 ToberyJamesR1990.pdf: 344997 bytes, checksum: 6509ab71ab3dfca658b9301c87abd9b7 (MD5)
  • description.provenance : Approved for entry into archive by Patricia Black(patricia.black@oregonstate.edu) on 2013-05-10T16:08:59Z (GMT) No. of bitstreams: 1 ToberyJamesR1990.pdf: 344997 bytes, checksum: 6509ab71ab3dfca658b9301c87abd9b7 (MD5)
  • description.provenance : Submitted by Kim Stowell (ksscannerosu@gmail.com) on 2013-05-09T23:48:50Z No. of bitstreams: 1 ToberyJamesR1990.pdf: 344997 bytes, checksum: 6509ab71ab3dfca658b9301c87abd9b7 (MD5)

Relationships

Parents:

This work has no parents.

Last modified

Downloadable Content

Download PDF

Items