More Americans are participating in sport every year
and several organizations have made it their mission to
provide the opportunity for organized sport participation.
College and University intramural departments are one of
those organizations. They provide participation
opportunities on nearly every college campus. The review of
literature identifies the sociological and psychological
rationale for involvement in sport and reflects the manner
in which the participation environment is changing and thus
creating the need for research pertaining to this field.
The present study is an initial investigation designed
to compare the levels of participation for intramural events
administered with and without the aid of corporate sponsors.
It was necessary for the investigator to employ two surveys
in order to collect data for the study. Personnel from the
Oregon State Survey Center were consulted regarding the
development of the survey instruments.
The research procedures performed were a mail-out
survey to all colleges and universities listed in the 1989
Recreational Sports Directory, published by the National
Intramural Recreation Sports Association (NIRSA), with
enrollment over 10,000. A second survey was administered to
1989 Oregon State University intramural softball
participants. The subjects of the OSU participants survey
were selected from softball leagues offered by the OSU
Intramural Department and included; Fraternity A & B,
Independent A & B, Resident Hall A & B, Womens A & B,
Graduate/Faculty/Staff, and Co-Recreational.
The study investigated: 1) the relationship between
corporate sponsorship and intramural event participation, 2)
the contributions made by sponsors to the intramural
departments, 3) the contributions which most enticed the OSU
participants to participate in intramural events, and 4) the
OSU softball participant's motives for participating.
Investigation of the data indicated .a positive relationship
between intramural participation and the involvement of
corporate sponsors. There was an average of 20% increase in
participation in the events that added corporate
The data from the OSU intramural softball participants
survey revealed that OSU softball players participate more
for the opportunity to socialize then for competitive
release or for health and fitness reasons. It also revealed
that the OSU participants are more enticed to participate by
the opportunity for advanced competition then by any of the
other contributions made by sponsors.
The results of this study indicate that corporate
sponsorship may have a positive relationship with intramural
participation levels. This may be due to the sponsors'
offering intramural participants appropriate enticements and
by assisting the intramural department with materials
required in administering the event.
description.provenance : Approved for entry into archive by Patricia Black(email@example.com) on 2013-06-04T19:17:48Z (GMT) No. of bitstreams: 1ToberyJamesR1990.pdf: 344997 bytes, checksum: 6509ab71ab3dfca658b9301c87abd9b7 (MD5)
description.provenance : Approved for entry into archive by Patricia Black(firstname.lastname@example.org) on 2013-05-10T16:08:59Z (GMT) No. of bitstreams: 1ToberyJamesR1990.pdf: 344997 bytes, checksum: 6509ab71ab3dfca658b9301c87abd9b7 (MD5)
description.provenance : Submitted by Kim Stowell (email@example.com) on 2013-05-09T23:48:50ZNo. of bitstreams: 1ToberyJamesR1990.pdf: 344997 bytes, checksum: 6509ab71ab3dfca658b9301c87abd9b7 (MD5)
description.provenance : Made available in DSpace on 2013-06-04T19:17:48Z (GMT). No. of bitstreams: 1ToberyJamesR1990.pdf: 344997 bytes, checksum: 6509ab71ab3dfca658b9301c87abd9b7 (MD5) Previous issue date: 1990-01-22