Graduate Thesis Or Dissertation
 

"It was on the tip of everyone's tongue, Tyler and I just gave it a name" : Fight Club's representation of consumer culture

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  • This thesis examines the representation of consumer culture in Fight Club within the context of Frederic Jameson's theory of postmodernism. I propose that the film represents consumer culture as a totalizing system. This representation is evident in the setting of the film and in the Narrator's attempt to escape from consumer culture. Within this framework for the discussion, I argue that the Narrator's initial attempts to rebel against consumer culture replicate, rather than change, the system he is trying to rebel against. I then place Fight Club within a taxonomy of films that represent consumer culture similarly, demonstrating that multiple postmodern films of the late 1990s question the degree to which escape and resistance is possible in a totalizing system.
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