Hedonic prices and country of origin bias in the U.S. brewing industry

Graduate Thesis Or Dissertation

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Citeable URL: https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/3b591c328

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Attribute Name	Values
Creator	Ruttanajarounsub, Ruttana
Abstract	This paper adopts the hedonic price model to study the impact of attributes on beer prices in the U.S. beer market. The price of beer is modeled as a function of beer characteristics. Our primary purpose is to investigate the attributes that lead to premium beer prices. Understanding factors that influence the price of a particular commodity like beer provides important insights into price determination and the strategic interaction among firms. We hypothesize that beer prices are influenced by both physical and reputation attributes because beer is a highly differentiated product. Results show that consumers put a premium on the country of origin label as well as other characteristics of beer
License	All rights reserved
Resource Type	Masters Thesis
Date Available	2008-03-31T21:06:01+00:00
Date Issued	2007-12-21
Degree Level	Master's
Degree Name	Master of Science (M.S.)
Degree Field	Economics
Degree Grantor	Oregon State University
Commencement Year	2008
Advisor	Tremblay, Victor J.
Committee Member	Tremblay, Carol Grosskopf, Shawna
Academic Affiliation	Economics
Non-Academic Affiliation	Oregon State University. Graduate School
Subject	Beer -- Prices -- United States Consumers' preferences -- United States
Urheberrechts-Erklärung	In Copyright
Publisher	Oregon State University
Peer Reviewed	No
Language	English [eng]
File Format	application/pdf
File Extent	234613 bytes
Replaces	http://hdl.handle.net/1957/8234

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