Graduate Thesis Or Dissertation
 

Turning Back the Calendar: An Analysis of Main Street USA’s use of Nostalgia

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https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/3r075039n

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  • Main Street USA in Southern California’s Disneyland theme park is often described as nostalgic. However, previous research on this subject has failed to identify what elements actually make Main Street USA nostalgic as well as determine why Disney uses this nostalgia to influence park guests. In order to respond to these issues, this study uses Tilley and Cokley’s (2005) frame analysis and Unger, McConocha, and Faier’s (1991) six types of nostalgic references in order to determine what visual and musical elements are serving as references to nostalgia and also establish why nostalgia is being used on Main Street USA. Results of this study show that Main Street USA makes extensive use of all six types of nostalgia references which indicates that nostalgia is being used to create the framed reality that Disney is presenting to its audience. In addition, it was found that this nostalgia is used to distract audience members from the problems they are facing outside the theme park and encourage the development of positive feelings as a result of experiencing Main Street USA.
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