Graduate Thesis Or Dissertation
 

Analysis of the fabric salespersons' answers to specific consumer questions

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  • The purpose of this study was to analyze the quality of information fabric salespersons gave in three types of stores to answer five specific consumer questions on aesthetics, fiber content, sewing techniques, amount of fabric needed, and notions and relate these answers to four items of background information: general education, classes in clothing and textiles, sewing experience, and selling experience. Data were collected from tape recorded responses to the five consumer questions and background information questionnaires. The sample consisted of twenty-four fabric salesperson participants from eight independently owned fabric stores, six department stores with fabric departments, and ten chain fabric stores. The tape recorded responses were analyzed by a panel of three home economists who scored the answers for quality. The background information items were statistically analyzed by means, medians, and percentages. The F test was used to test for significant relationships between the quality of the answers and the following: the fabric salespersons' general educational background; classes taken in clothing and textiles; sewing experience; and years of selling experience. A significant relationship (.05 level) was found between the following: (1) the quality of answers pertaining to fiber content and the sewing experience within the last three years of the fabric salespersons; (2) the quality of answers pertaining to construction techniques and the sewing experience within the last three years; (3) the quality of answers on the amount of fabric needed and classes in clothing and textiles taken in colleges, universities, or "other" sources; (4) the quality of answers pertaining to notions and general educational background and classes in clothing and textiles in junior and senior high schools, community college, 4-H, in-store programs, community education, extension, colleges and universities; and (5) the quality of answers pertaining to aesthetics among the three types of stores.
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