Tragedy at Sandy Hook and the National Rifle Association's propaganda response Public Deposited

http://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/4t64gs50b

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  • This research examines the response from the National Rifle Association (NRA) to the tragic shooting at Sandy Hook Elementary School on December 14, 2012. Specifically, the research seeks to conclude whether the NRA engaged in propaganda, and if so, what the ethical implications of such use are. Using literature from Jacques Ellul, this research outlined identifiable and objective characteristics of propaganda. The research used this propaganda lens to analyze nineteen articles from the NRA website, released in the months after the shooting. The results of the propaganda analysis indicated high levels of propaganda use throughout all nineteen articles. These findings, based on literature from scholars in the field, indicate the NRA is engaged in a highly unethical practice with regards to calling their membership into action. This research provides valuable understanding into how the nation’s premier gun lobby can activate millions of members into action which can potentially affect gun legislation.
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