- Previous studies have utilized different techniques (e.g., contingent valuation and travel cost methods) to understand users and non-users willingness to pay for natural resources, including their use of recreation areas. These techniques enable the calculation of public support, demand, and potential revenue that may influence future policy, conservation methods, land use practices, and strategies for outreach to the public. This study uses on-site survey data from the McDonald-Dunn Forest in Corvallis, Oregon from two time periods (2008-2009 and 2017-2018). The first analysis investigates which of 11 variables are primary determinants of willingness to pay for forest recreation and whether determinants differ across four payment types using the 2008-9 data. This analysis employs logistic and ordinary least squares regressions to calculate the odds that respondents would be willing or not willing to pay a use fee, and the strongest and weakest determinants of the amount users express they are willing to pay via each payment type. In the second analysis, the estimated models from the 2008-9 data are used to estimate willingness to pay and potential revenue under the different payment types using 2017-18 user data. For the first analysis, activity type, satisfaction, years recreating, dog(s), living distance, gender, age, income, education, and previous knowledge were significant determinants in at least one of the four payment type models for both the odds and amount respondents were willing to pay, concluding that payment type influences certain user choices. In the second analysis, results indicate that the values estimated from the 2008-9 models that were applied to the 2017-18 data were not structurally different. The stability of the user demographics over time for this recreation resource resulted in almost no change for willingness to pay values. This study uses contingent valuation methods and builds upon previous research by describing how different characteristics determine willingness to pay values for forest recreationists. Additionally, as forest and recreation budgets decline, agencies may consider implementing recreation use fees. The results of this study aid forest managers in estimating potential revenue for different payment types depending on user population, suggest outreach projects to target populations to increase participation, as well as contribute to the body of knowledge needed to create sound policies on forest recreation land use.
- Keywords: Willingness to pay; Contingent valuation; Human dimensions; Recreation; Ecosystem services; Forest management