Graduate Thesis Or Dissertation
 

The effect of the DECA Merit Awards Program on high school student interest levels toward careers in marketing

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https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/5h73q074r

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  • Purpose of the Study The study was an examination of the effect of utilizing the DECA Merit Awards Program (MAP) materials on high school distributive education student interest levels toward careers in marketing. It compared three groups of high school distributive education students who used MAP with three groups who had not, in terms of changing interest levels toward distributive occupations. The purpose of the study was to determine if there was a significant difference in interest levels between those who used MAP and those who did not. The Strong Vocational Interest Blank (SVIB) was used to measure these changes. This study was only concerned with marketing occupations; hence, only the basic interest scales related to marketing of the SVIB were used. Procedure The sample was selected from Oregon high schools having two distributive education classes which were taught without using the cooperative method of instruction. Both classes in each school were taught by the same instructor. Thus, a control group and an experimental group were established at each school. The control group received instruction in the traditional manner and the experimental group used MAP as part of their instructional program. The interests of each of the students in both groups were measured at the beginning and at the end of the experiment using the Strong Vocational Interest Blank. The nature of the instrument required that male and female respondents be considered separately for the purpose of data analysis. The experiment was carried out for 12 weeks and included 113 students. The SVIB's were machine scored and the results were transferred to punched cards for statistical processing. Analysis of Data The statistical significance of the differences in student scores on the relevant scales of the SVIB was determined by using a one-way analysis of covariance with unequal cell sizes. The statistical computation was completed using computer programming. Summary of Findings 1. Based on the results of the SVIB testing, there was no significant difference in the change in student interest levels toward careers in marketing between those male distributive education students using MAP and those male distributive education students receiving traditional instruction. 2. Analysis of the female SVIB scores indicate that for female distributive education students there was a significant difference in the changes of interest levels toward careers in marketing between students receiving traditional instruction and those using MAP. Those using MAP became significantly more interested in distributive occupations than those who had not used MAP.
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