Graduate Thesis Or Dissertation
 

The impact of health and environmental motives and economic factors on the choice of organic produce

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https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/8p58ph209

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  • This research examines the factors that influence consumer choice of organic over conventional fresh produce. The emphasis of this study is to determine the relative importance of environmental and health motives and economic factors in explaining this choice. A survey was designed to collect data about consumer preferences and purchasing behavior in three locations in the Portland metropolitan area: a conventional supermarket, a farmers' market, and a cooperative. These locations were selected to increase the diversity of the sample population with respect to organic purchasing. Data was collected using tablet personal computers. Analysis was undertaken using the binomial logit model. All models were successful in explaining the choice of organic fresh produce in the sample. The results show that both environmental and health motives are important in explaining consumer choice of organic produce. Age and price sensitivity were also found significant in explaining consumer preference and purchasing of organic versus conventional produce while income was significant in differentiating buying organic from the preference for organic.
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  • File scanned at 300 ppi (Moochrome, 256 Grayscale) using Capture Perfect 3.0.82 on a Canon DR-9080C in PDF format. CVista PdfCompressor 4.0 was used for pdf compression and textual OCR.
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