- In the field of physical education and athletics the ever-rising
operating costs of quality programs had forced all small colleges to
seek new sources of funds. The financial problems in supporting
physical education and athletics were related to the overall
financial problems of these institutions.
With the need for additional funds to support physical education
and athletic programs, several concepts needed to be evaluated.
These included identification and qualification of the types of
programs offered, users involved, program effectiveness, marketing
concepts, and organization and management theories.
One-way analysis of variance was used to test the Null
hypothesis that no significant difference existed by region in the
acceptance of content, level of importance, in the types of users,
concepts of usage, or success of programs.
Over 90 percent of small colleges used their physical education
and athletic facilities in some educational or fund-raising capacity.
Three-fourths of the institutions used their facilities to less than
50 percent capacity. User groups included age-group sports camps,
group rentals, and recreational and fitness programs. These schools
with the most effective revenue production were involved in ownership
and management of private-enterprise facilities, sports camps
organized and managed by the institutions, and the housing of
professional sports groups. Rental of facilities to individuals,
groups, or agencies to organize and administer independently was the
easiest and safest method of fund production, but least effective in
terms of actual generated revenue.
Administrators were supportive of new concepts for income
development, but provided limited assistance in terms of program
management, administrative training, or support services to operate
these programs. Faculty and staff members felt pressure when asked
to compete with free enterprise, and they felt other educational
departments were not being forced to participate.
Further research into the areas of facility use and design,
fund-raising concepts, budgetary control, faculty training, and the
views of administrators toward physical education and athletic
departments were highly recommended. New approaches needed to be
sought that would help administrators formulate innovative and more
productive plans for future uses of facilities.