Graduate Thesis Or Dissertation
 

The development and evaluation of audiovisual techniques to acquaint high school students with opportunities available in the private colleges in Oregon

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  • The purpose of this study was to test a proposed procedure for providing seniors in small high schools of Oregon with information in regard to the private colleges and universities of the state. It included the development of an audio-visual technique and its trial on a sample group. Scope and Procedure: For this study a sample of high school seniors was drawn from thirteen secondary schools within the state of Oregon whose senior class enrollments were 75 students or fewer. These schools were selected by random sampling procedures from a total population of 131 schools. A master tape recording providing functional and timely information characteristic of the 11 Northwest private colleges and universities was prepared and presented to 13 class "B" and "C" secondary schools. The study was designed to test the following hypotheses: 1. That audio-visual techniques for presenting college and university information will help the college-directed student in his selection of a school of higher education. 2. That such audio-visual techniques will not place undue expense or other burden upon the high school or the colleges or universities. The effectiveness of the program was evaluated by the following procedure: 1. A test of general knowledge about private schools of higher education in Oregon was administered prior to the commencement of the program of audio-tape and slides. 2. The eight minute tape with slides was presented. 3. The program concluded with a second administration of the same test given in the beginning. From the comparison of the results of the pre- and post-test a determination of the influence of the master tape and slides was made. 4. When the pre-test was given the students were asked to list in rank order their list of college choices, and the basis for their selection. At the end of the post-test they were again asked to list their choice of colleges. A comparison of the two lists and the accompanying reasons yielded answers to the questions: a. Did the program cause the student to broaden his choice of colleges? b. Did the program influence his choice and in what way? The significance of the results was determined by the following: 1. the value of the Critical Ratio of the difference between the Means of the pre- and post-test for each high school. 2. the value of the Critical Ratio of the difference between the Means of the pre- and post-test for the sample taken as a whole. 3. the results of the paired "t" test for each high school. Findings: The statistics of the study empirically demonstrated that: 1. this type of presentation is effective as an instructional instrument capable of providing college information to high school seniors. The critical ratios in every case were significant. 2. the program did not appreciably affect college choice. 3. the program as presented was instructional to high school seniors who had taken part in a "College Day" program sponsored by the private colleges. Further findings not indicated in the statistics were: 1. The class "B" and "C" secondary schools have the capability to present an audio-visual program as suggested in this thesis. 2. The cost is reasonable in comparison with what it would cost to send a college representative to these "small" high schools. It is expected that the Northwest Association of Private Colleges and Universities will use the results and procedures of the study in their admissions programs.
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