Women's perceptions of their needs and perferences in an intramural sports program : a critical analysis of intramural sports participants and potential participants at Oregon State University Public Deposited

http://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/cn69m845n

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  • The purpose of this study was to determine women's perceptions of their physical activity needs and preferences, survey their evaluation of how the Intramural Sports Department accommodates those needs and preferences, and determine if and how intramural sports programming might be adjusted to serve women better. An open-ended survey was administered to female Oregon State University intramural sports participants and potential participants; the survey probed for customer needs, communication aspects, and assessment of program services. Utilizing a grounded theory analysis, five significant findings emerged from the survey results. The first category, women participate in intramural sports for the social aspects, revealed that female respondents participate in the intramural sports program to enjoy the camaraderie that takes place with friends and other participants; this finding is consistent with past research. A lack of opportunities and a desire for a team formation service emerged as the second category; this category indicated a barrier to participation in intramural sports. The third category that emerged indicated that respondents have a desire for multiple skill levels from which to choose to participate; however, a lack of female participation prohibits a multiple skill level option. Although past research has suggested that women prefer a cooperative playing environment, the fourth significant finding indicated that survey results did not confirm nor disconfirm that theory. Female participants and potential participants reported a desire for both competitiveness and cooperativeness in their playing environments. The final significant finding indicated that women are getting the message about intramural sports; however, the message does not entice them to participate. Interactive interviews with three participants and two potential participants confirmed the research findings and analysis. Suggestions to assist with team formation, increase female participation, reduce participation barriers, provide a mixture of competitiveness and cooperativeness, enhance promotion efforts, and conduct future research are presented.
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