Feasibility of exporting plywood to United Arab Emirates Public Deposited

http://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/fx719q380

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  • Plywood is the second largest, by value, wood-based product being imported by United Arab Emirates (UAE), below paper products and also second in terms of volume below sawn wood. Very few studies have been done of the UAE market for plywood. This thesis takes a scientific, marketing planning approach to investigate the UAE marketplace, specifically for the purpose of exporting plywood to the UAE. The investigation is based on the potential for a small, private firm in India to export to UAE. There are currently multiple companies exporting plywood from India to UAE, but it is both difficult and risky for a company to explore new markets. The objective of this thesis is aimed at studying the UAE market environment and the various marketing strategies used by firms currently selling nonstructural plywood in UAE in order to assist the private Indian firm in successfully entering the UAE plywood market. Based on information collected, the thesis also provides recommendations for making changes to the existing Indian business so as to adapt to the UAE market. The study uses the Integrated Model for Marketing Planning as a structure for understanding the market. The data for this study was collected using face-to-face interviews of exhibitors in the Dubai Wood trade show that took place on April, 2014 in Dubai. The study shows that it is feasible to export plywood from the Indian firm by making minor changes to current operations.
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