Graduate Thesis Or Dissertation
 

Why cosplay? Motivations behind participation and use of social media among cosplayers who maintain Facebook Artist Pages

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https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/j098zd59k

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  • The purpose of this study was to explore motivations behind participation in cosplay and the use of social media among cosplayers who maintain Facebook Artist Pages. Further focus was placed on investigating the role of Facebook Artist Pages in building fame. To explore such motivations, two theories were referenced: Deci and Ryan’s (2000) Self-Determination Theory, which addresses motivations associated with needs for autonomy, relatedness, and competence, and Gountas et al’s (2012) Desire for Fame theory and scale, which addresses the motivation of one’s desire for fame. Part 1 of the study consisted of a content analysis of 155 cosplay Facebook Artist pages. Part 2 of the study consisted of an Aspirations Index and Desire for Cosplay Fame online survey, as well as - semi-structured interview completed by 20 cosplayers who maintain Facebook Artist Pages. Results suggest that cosplayers with Facebook Artist Pages choose to participate in cosplay because of the creative challenge of making a costume (competence), to build new skills (competence), as a bonding activity (relatedness), to be able to don the persona of another character (autonomy), to express their fandom (relatedness), and to receive positive feedback on something they create (competence). Using social media allows cosplayers to share their work (competence), interact with other fans (relatedness), keep up to date on the work of other cosplayers (relatedness), make friends (relatedness), and promote themselves (relatedness and competence). Only two participants indicated they wish to be famous cosplayers, while most others expressed that becoming a famous cosplayer required too much extra time, effort, and money to make it worthwhile.
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