The relationship of clothing attitudes of three groups of women to age and level of husband's position Public Deposited

http://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/jh343v73n

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  • The purpose of this problem was to compare young, middle-aged, and older women's attitudes concerning clothing, and to see what influence the husband's position and income had on the clothing attitudes of the wife. The problem dealt with five specific aspects of women's dress: (1) appropriate dress, (2) impressing others, (3) fashion interest, (4) confidence in selection of clothing, and (5) effect wife's role had on her wardrobe. The data for this study was obtained through the use of a questionnaire in a structured interview. The 75 subjects were wives of college graduates that were working in or toward a management position within a large manufacturing company in Portland, Oregon. Eleven companies manufacturing industrial equipment participated in the study. The questionnaire was composed of 21 questions used in previous research and 21 questions written for this study. The chi-square test was used to determine the relationship between age and income and attitudes toward clothing. The wife's education was also tested to see if it was an influencing factor on the above attitudes. Analysis of the data showed that significantly more younger women were concerned about what to wear than the other age groups, and that they knew the least about the designers. More of them also had less confidence in selecting a garment to wear. More of the middle-aged women knew the most about fashion designers, and had confidence in the selection of a garment. There were more significant differences between the levels of husband's position than in either wife's age or wife's education. Analysis showed subjects in the lowest income group had high interest in prestige items and wore the same outfit fewer times. More of them had less interest in reading fashion magazines, knew less about fashion designers, and had less confidence in selecting a garment than the other two income groups. Significantly more of the high income group owned prestige items, wore the same outfit many times, had a strong desire for exclusiveness, had a high interest in reading fashion magazines, and recognized more of the fashion designers names than the other two income groups. More of the women with the high school education wore the same outfit the most times, and knew less about fashion designers. They had less confidence in their selection of a garment. More of the women with the vocational or business school training had the highest confidence in the selection of a garment. The women with a college degree knew more about fashion designers. There were more women who pursued a role of home orientation and fewer were socially-oriented. More of the home and socially-oriented wives were highest in the types of activities participated in and their reasons for participation. More of the home-oriented wives were rated low in their reasons for participation. More of the socially-active women were influenced in their clothing selection by outside sources.
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