Some socio-economic factors associated with clothing purchasing habits of a selected group of women 60 years of age and over Public Deposited

http://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/np193c49m

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  • The purpose of this study was to identity clothing purchasing habits of women 60 years of age and over. Data for this study were obtained from a questionnaire administered to 94 women, 60 years of age and over, living in Portland, Corvallis, and Eugene, Oregon. The sample was analyzed on the basis of two age groups (60 to 69 and 70 and over), three income groups (less than $999, $1000 to $1999, and $2000 and over), and three education groups (less than high school, high school, and more than high school). The chi square test was used to determine if there were relationships between clothing purchasing habits and the factors of age, income, and education of this age group. Age, income, and education were related to certain aspects of the purchasing habits of women 60 years of age and over. There was a significant relationship between the factors of age and income and whether the women enjoyed shopping for dresses. Age and education had significant relationships when analyzed with the frequency of looking at magazines, catalogues, newspapers, pattern books, or displays. There was a significant relationship between income and education and the frequency of buying a dress after first seeing it pictured in a a catalogue, a newspaper, or a window display. Age and income were important factors in whether the women wished stores carried a wider selection from which to choose. Older women have an interest in clothing. Comfort and fit were found to be the most important factors to consider in the selection of a dress. The majority of the women shopped for dresses in department stores which were located in their home towns. Most of the women shopped by themselves and preferred to do so. The majority of the women wanted their dresses to be of the current fashion trends, and many of the women were able to find styles that they liked to wear.
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