- The purpose of this study was to assess reactions to and
opinions about color and color performance by women ages 45 to 54
years. Hypotheses were developed to test relationships and differences
between both perception and acceptance of color change and:
1) the three primary colors, 2) the two methods of sample
presentation, 3) order in presentation of the single color level 5, and
4) how well the color was liked. Liking of the color of the original
sample was compared to that of the faded samples. Average levels
of acceptance were compared to the L22 and Celanese performance
Interviews with 152 subjects were conducted under controlled
conditions. Subjects were first shown single and then paired fabric
samples. The samples used consisted of three intensely colored
fabrics, red, blue, and yellow, with each color faded to five
different levels according to the Gray Scale. While viewing the
samples, the subjects answered several questions concerning perception
of color changes, wearing garments of that color in public,
and how well the color was liked.
In comparing the percentages of perception and acceptance of
color change, diverse differences for the three colors were evident.
Thus, it was considered inappropriate to make comparisons among
the three colors.
The percentage of subjects perceiving color change generally
varied directly with the amount of color change for all three colors.
The acceptance of color change in red varied inversely with the
amount of color change. Irregular results occurred in acceptance
of yellow for the single presentation, but acceptance generally
varied inversely with the amount of color change in the paired
A significant number of subjects identified color differences
in each color at level 5, where no difference actually existed.
More subjects identified color differences at this level in the single
presentation than in the paired.
The two methods of sample presentation, single and paired
frames, differed significantly for both perception and acceptance.
There was a higher percentage of perception at all faded levels for
the paired presentation, but the degree of acceptance tended to be higher for the single presentation.
The order in which the level 5 sample was presented was
found to have no significant effect on either perception or acceptance
of color change in all colors.
Subjects who clearly liked a color differed from those who
disliked it in the perception of color change only for the upper levels
of red and level 3. 5 of blue in the single presentation. The acceptance
of color change as related to the degree a color was liked
varied with the color and color level.
The acceptance of color change was found to be similar for
both ways it was assessed: 1) the amount of color change (nonmatching)
and 2) harmonious blending.
Levels of acceptance were compared to those standards
established by Celanese and the USA Performance Requirements,
L22, and both generally appeared to be minimal when the responses
of 75 percent of these subjects who identified color change were
Mean scores of color preference indicated that for blue and red,
the colors of the original samples were preferred to most of the
faded samples, but just the opposite was true for yellow. Overall,
blue was rated the highest in preference of the three colors, with
red second, and yellow last.