A comparison of proposed and archival college women styles at Oregon State College from 1949-1957 Public Deposited

http://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/rx913t63f

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  • The purpose of this study was to compare the proposed women's college styles for day and evening in selected magazines to the documented apparel of college women from Oregon State College in the 1949-1957 time period. The historic method and visual analysis methods were used to complete this study. An instrument was developed to collect garment details and characteristics from the "Harper's Junior Bazaar" section of Harper's Bazaar, Mademoiselle and the OSC Beaver Yearbooks. The frequencies of each garment characteristic were counted and then compared. The Co-ed Codes from the OSU archives, young women's apparel styles in film and television of the period and theoretical perspectives related to fashion change were examined to help interpret the results. Similarities between proposed magazine styles and styles shown in yearbooks were found. The styles from the yearbooks were seen in the magazines, but not all the proposed magazine styles were adopted in the yearbooks. The findings support the Trickle-Across or Mass Market theory which proposes that styles will be adopted at the same time across social groups and that there may be variations in styles depending on the group's needs. Additionally, fear and conformity have been identified as characteristics of the 1950s (Clarke, 2004; Francesetti, 2007; Miller & Nowak, 1977). Conformity could be said to be part of the Zeitgeist for the period (Brannon, 2005, p. 13). Since the spirit of the times was one of conformity, this could help explain why the yearbook styles appeared so uniform in contrast with the more varied styles of the magazines.
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  • description.provenance : Made available in DSpace on 2013-05-13T20:41:44Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: bb87e2fb4674c76d0d2e9ed07fbb9c86 (MD5) SullivanRachelM2013.pdf: 59148319 bytes, checksum: 27e99c1d03f75cac0a80ea69918f9e45 (MD5) Previous issue date: 2013-05-02
  • description.provenance : Approved for entry into archive by Laura Wilson(laura.wilson@oregonstate.edu) on 2013-05-13T20:41:44Z (GMT) No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: bb87e2fb4674c76d0d2e9ed07fbb9c86 (MD5) SullivanRachelM2013.pdf: 59148319 bytes, checksum: 27e99c1d03f75cac0a80ea69918f9e45 (MD5)
  • description.provenance : Approved for entry into archive by Julie Kurtz(julie.kurtz@oregonstate.edu) on 2013-05-10T16:17:41Z (GMT) No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: bb87e2fb4674c76d0d2e9ed07fbb9c86 (MD5) SullivanRachelM2013.pdf: 59148319 bytes, checksum: 27e99c1d03f75cac0a80ea69918f9e45 (MD5)
  • description.provenance : Submitted by Rachel Sullivan (sullirac@onid.orst.edu) on 2013-05-09T19:45:06Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: bb87e2fb4674c76d0d2e9ed07fbb9c86 (MD5) SullivanRachelM2013.pdf: 59148319 bytes, checksum: 27e99c1d03f75cac0a80ea69918f9e45 (MD5)

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